Our Story

Our Origin Story

Rod Life was born out of a genuine passion for freshwater fishing and a desire for apparel that truly resonates with the angler's spirit. As an avid fisherman, I found myself constantly disappointed with the fishing shirts available on the market. Most of them featured generic ocean fish designs that had little to do with the freshwater fishing I loved. I wanted something different—something that celebrated the unique art and culture of freshwater fishing.

The idea behind Rod Life came to life because I wasn’t happy with the fishing shirts available. I wanted cool art related to the fishing that I did, not some random ocean fish that I have never seen. Freshwater fishing has been a significant part of my life since I was two years old, and for the past three decades, I’ve immersed myself in the world of catfishing and carp fishing. This lifelong dedication to freshwater angling inspired me to create designs that reflect the true essence of this lifestyle.

Not only was I dissatisfied with the designs, but I was also tired of the lower quality, cheap cotton shirts sold at a big markup. Instead of settling for less or complaining about it, I decided to take matters into my own hands. Thus, Rod Life was born. Every design from Rod Life is uniquely crafted by our dedicated team, ensuring that our apparel represents the authentic spirit of freshwater fishing.

Our Values

At Rod Life, we are committed to delivering quality shirts that don’t settle on material. I spent months testing different suppliers to ensure the material was of a better caliber than other suppliers. We value having items that are thoughtfully crafted and designed to be perfect on and off the water. Our goal is to provide high-quality, uniquely designed apparel that celebrates the freshwater angling lifestyle and stands the test of time.

Vision for the Future

The end goal for Rod Life is to give back to the community and help preserve or restore fishing areas. I’d love for more people to get into fishing, and by taking care of our waterways, we can ensure that future generations can enjoy fishing and being outdoors. We aim to support initiatives that protect and enhance our natural fishing habitats, fostering a love for fishing and nature in communities worldwide.

Join the Rod Life Community

Check out our latest designs and join the Rod Life community! Follow us on Instagram, Facebook, or TikTok. We’re excited to share our journey with you and celebrate the art and lifestyle of freshwater fishing together.